BLOOM - a Concept
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Challenge
In an industry teeming with competition, B needs to not only stand out but also convey its core values: a deep-rooted connection with nature, a commitment to sustainability, and a nurturing approach to its creations and customers.
Our mission at One Concept was to encapsulate these elements into a distinctive brand identity that would resonate with consumers seeking more than just flowers, they were seeking an experience, an ethos.
Creative Design, Logo, Branding,
Marketing Strategy
Services
Creative Design
The name Bloom itself was a starting point, suggesting growth, nature, and the unfolding of beauty. We wanted the brand identity to reflect these themes, drawing heavily on the natural beauty of flowers, the sustainability aspect of the business, and a touch of feminine grace.
Branding Identity
The thoughtful and consistent visual narrative across all touchpoints will elevate the brand, setting it apart in a crowded market. By carefully selecting a color palette that not only accentuates the brand's style but also resonates with its intended audience, we've fostered a feeling of community and belonging.
The outcome of our efforts was a visually striking and emotionally engaging concept of brand identity.
The Outcome
oTHER Projects
